Let's say you're trying to find the best bicycle shop in your new neighborhood so you go over to Yelp and locate a shop around the corner. They've got glowing reviews about how great the shop is and how helpful and friendly they are....
So you go into the shop and they treat you like dirt. What could have happened? Well, it turns out that Yelp might have deleted the bad reviews from the listing.
I discovered this when one of my reviews was removed "because it is not relevant, specifically it falls outside of a normal consumer experience." Huh? Really? We provide free content to Yelp which they use to earn ad revenue and in turn they censor it?
Well, I posted about this on a certain social networking web site and my friend responded with even more shocking information:
"They actually pay certain "elite" reviewers to give good or bad reviews to places that have, or have not advertised with Yelp. Yelp representatives call restaurants to aggressively request advertising with them, basically insinuating that if they don't, Yelp will ensure only the negative reviews make it to the "relevant" list. check out http://www.theregister.co.
So, I'm deleting my Yelp account and removing all 49 of my reviews. And I won't be trusting what I read on Yelp again. From now on, if I'm going to review something, I'll do it out here in the open network, not behind their gated community.