Way, way, way beyond Lycra.

I got the most amazing product for review in the mail today - a pair of knickers and a hoodie from swvre, the LA based "urban cycling apparel" company. For today, I'm just posting this teaser until I can get out and take some photos of them while riding - but trust me, get to swrve's web site and order. You won't regret it for a second.

They sent me a "men's grey regular trim fit cotton knicker" ($80) in size 32 and a "men's blue pullover hiding hoodie" in medium($40).

Here's the thing. I'm not into cycling clothing. At all. I figure, why should I wear anything different when I'm riding my bicycle? But I am into really cool small label designer clothing with sleek looks and strong ethical standards. And that's exactly what swrve is.

These are designs that I would buy whether I'm cycling or not - and would wear even if I hated bicycles. They really are incredible.

I know, I sound a little too excited. The thing is, it's so hard for me to find summer clothes that I like. I'm really just not a summer clothing person. But these knickers and this hoodie are so sleek, I really love them. One of the most impressive things is the way they fit - it's like they were tailored for me. And the detailing and the quality of manufacture is outstanding. The knickers are so swell I would totally dress up with them in the summer for a nice night out. And the hoodie is super breathable. Our apartment is about 100 degrees right now and I just put on a long sleeve hoodie. I was sure I would regret it, but I felt cooler than I had in my T-shirt!.

Also, don't be fooled by the road bike focused photos on the web site - these clothes are uniquely classic. That's what's so amazing about the design, they'll fit right into whatever your style is. They even have a pair of knickers designed in collaboration with esteemed bicycle maker Rivendell.

And finally, check the statement out on the label:

"swrve is committed to fair labor practices

we are dedicated to the happiness and welfare of our workers. we think things like a clean and safe working environment are important. we don't think it's right to take advantage of anyone, so we offer a competitive hourly wage and additional pay bonuses. most garment work is seasonal but we think it's only fair to offer year-round employment and job security. we also have paid days off because there are more important things than work... like getting out on your bike!"

A full review with more photos will follow when I get a chance to get out and ride.